91%
Crypto awareness
The category is mainstream knowledge, even if participation is not.
Market snapshot · UK
The FCA's 2025 consumer study shows a market with near-universal awareness, lower ownership, larger portfolios and growing interest in stablecoins and regulation.
91%
The category is mainstream knowledge, even if participation is not.
8%
Down from 12% in the prior FCA wave; around 4.5 million adults by FCA estimate.
73%
The dominant way current users buy, sell and hold crypto.
58%
Awareness among crypto users rose five percentage points.
22%
Participation fell five percentage points in the FCA's latest wave.
25%
One in four said greater regulation would make them more likely to invest.
Source: FCA Cryptoassets Consumer Research 2025, published December 2025. Survey figures describe the research sample and methodology; they are not live market counts.
Trend 01
Ownership fell in the latest wave, while holdings shifted upward. That points to a more concentrated market—not simple disappearance.
Trend 02
Awareness is rising as the FCA and Bank of England build coordinated rules for qualifying and systemic payment stablecoins.
Trend 03
Final FCA rules arrived in June 2026. The gateway opens in September, ahead of the October 2027 regime start.
Use the data
Compare the legal entity, total cost, custody model and withdrawal controls before you compare coins.